SalesRabbit

SalesRabbit is the platform that roofing and solar teams keep coming back to, and after testing it extensively, it's easy to see why. Founded in 2013 and headquartered in Lehi, Utah, SalesRabbit has quietly become the revenue leader in the D2D software category — generating $5M in 2024 revenue while outpacing SPOTIO despite similar total funding. The January 2026 acquisition of Roofle, a residential roofing e-commerce platform, signals that SalesRabbit is building something larger: a complete tech stack for roofing companies from canvassing to closed deal.

The product's core strength is its mobile-first architecture. Field reps learn SalesRabbit in hours, not days — an underrated advantage in industries with high rep turnover. Territory assignment is intuitive, lead organization is clean, and the offline mode genuinely works in dead zones, which matters enormously for reps working rural areas or suburban neighborhoods with spotty coverage. The 98% customer support satisfaction score is one of the most marketable differentiators in any software category, and every interaction we observed confirmed it: support is fast, human, and actually helpful.

DataGrid AI, SalesRabbit's lead prioritization engine, allows reps to canvass smarter by pre-scoring neighborhoods based on likelihood to convert. For solar teams in particular, where knocking on the right house at the right time dramatically changes conversion rates, this is a genuine competitive edge. The addition of digital contracts and appointment scheduling within the same app reduces the number of tools a rep needs to carry in the field.

The platform is not without risk. Data loss incidents — leads and notes disappearing — appear across multiple G2 reviews from different time periods, suggesting this is a systemic rather than isolated issue. Server capacity problems surfaced during summer 2024, an unfortunate timing given that summer is peak canvassing season for most of SalesRabbit's core markets. The lack of SOC 2 Type 2 certification remains a procurement blocker for enterprise buyers in regulated industries.

Pricing is structured per team rather than per user at lower tiers, starting at $195/month for 5 seats annually (with a $399 setup fee), which works out to roughly $39/user. The free forever Lite plan — limited to 1 user but genuinely functional — is the lowest barrier to entry in the entire category and a smart growth tool for the company. With 85,000+ active users, 426 G2 reviews averaging 4.5/5, and a rapidly expanding product suite, SalesRabbit is the safest default choice for any D2D team that hasn't yet settled on a platform.