Badger Maps vs Outfield (2026)

Overview

Badger Maps and Outfield are both designed for field sales reps who drive a territory — not D2D door knockers. But they've made different bets on what matters most.

Badger Maps is the route optimization specialist. Founded in 2012, it has 100,000+ users and $8M in annual revenue — one of the most financially stable independent field sales tools in the market. Its Lasso tool (draw a region, pull all accounts into a route) is the most-cited feature by users, and its CRM integrations are among the deepest: native Salesforce, HubSpot, Dynamics, Zoho, and Pipedrive. Support scores 9.4/10 on G2 — the highest in the category. The trade-off is price: $49/user/mo is a premium.

Outfield competes on price and engagement. At $20/user/mo — 59% cheaper than Badger Maps — Outfield offers territory management, route planning, and activity tracking with a gamification layer that Badger Maps doesn't have. Leaderboards, team challenges, and goal-setting are built into the core product. For managers who struggle with rep accountability, Outfield's gamification can move the needle in a way that pure route optimization doesn't.

For a team where getting reps to execute routes efficiently is the primary problem, Badger Maps is the more powerful tool. For a team where rep engagement and accountability is the bigger challenge, Outfield's gamification at a lower price makes it the smarter buy.